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June 2006 | "The dress is strong for 2006," Joanne Stoner says, founder and CEO of www.eDressMe.com based in New York City. Well-known designers and styles are featured, along with separates, accessories and related garments to help customers look and feel their best. "Whether a woman wears a pantsuit or a dress is a matter of personal preference," she says. "But we give women a chance to explore their unique personal style, empowering them to express femininity and self-confidence. When you dress right, you feel better."
Stoner says this season's colors include shades of fuchsia and a neutral palette of gold, taupe and white. She lists an array of options. Layering pieces is still popular. Casual knit dresses are comfortable for spring and summer, fighting freezing offices and the scorching sun. Dresses also come with bubble hemlines, curving under and "poofing" out. The folksy, handcrafted look, with stitching and embellishments, is popular, as is the waisted dress.
Stoner founded the company three years ago, envisioning the busy woman with limited time who doesn't like to shop-selecting the dress, shoes and accessories and getting out the door. "Mothers and daughters can enjoy shopping online. There's more time to make decisions about the clothing, size chart, color and so on," Stoner says. Many women want to know what colors and styles flatter them. Personal shoppers at www.eDressMe.com are reached through a toll-free number. The website offers fashion news, guidance in selecting styles to flatter the figure and size charts specific to each garment. Stoner says a "create your own dress" section comes soon.
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