Crains New York featured eDressMe.com in an article about businesses creating sales due to the recession.

Cashmere markdowns

Even online retailers are feeling the pinch. For the first time, five-year-old eDressMe.com will slash in-season fall coat prices by about 15%. Also, in celebration of Halloween, flapper dresses will be 15% off and will come with a free mask.

We went down to deeper discounts for extra stimulation, says Joanne Stoner, eDressMe.com's founder. This is an extra incentive for customers.