The story featured the eDressMe.com 2011 Oscars Celebrity Looks for Less within a larger story about fashion recreations. Specifically, information was referenced regarding the arsenal of dresses available on eDressMe.com that are similar to the celebrity gowns worn during the Awards show. The article included an image of the Halle Berry look-alike Gold Sequin Gown by Tony Bowls. A direct link to the eDressMe.com website was also included.

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