This article featured gowns available on eDressMe.com as part of a weekly Royal Wedding Challenge. The article showcased (3) gowns, including designer names of each. The front page of the newspaper featured an image of Kate Middleton, with a call-to-action for readers to check out the Royal Challenge on page 3, where eDressMe.com was featured. A link to eDressMe.com was also included in the article. Additionally, the article directed readers to the Royal Wedding Blog, where readers could vote on the gowns in an online image gallery.

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