MiamiHerald.com April 23rd 2008
Joanne Stoner and a Betsey Johnson dress from edressme.com in a prom story

Prom's short story: Long gowns are out as teens emulate red-carpet style

Joanne Stoner, CEO of online retailer edressme.com (whose prom offerings are on edressmeprom.com)

''We've increased them because there's more demand and more short dresses available for prom in the market place,'' Stoner said.

She and other vendors say the season's short-dress craze also was fueled by Betsey Johnson's spring/summer '08 fashion show in New York City. Its campy prom theme involved lots of crinolines and bows, but on truncated dresses. Johnson took the look to the limit -- and beyond. One tongue-in-cheek dress was so revealing, knickers flashed from beneath.