Pre-Fall 2010 Trends

Short and Sweet

Show some leg! Now is the time to display that summer tan one last time or be thankful it’s just about leg wear season. Skirt lengths are short while the silhouettes are sweet. Pair these shorter dresses with flats or wedges for a classier overall look.


$295.00Embellished Mini Dresses from Laundry by Shelli Segal	Reg: $138.00 FINAL SALE: $42.00Scoop Neck Lime Cocktail Dresses by eDressMe Private Collection	$290.00One Shoulder Silk Dresses by Anjali Kumar	Reg: $175.00 FINAL SALE: $76.00Striped Cotton Sundresses from Sonia by Sonia Rykiel


$318.00Pink Mini Dresses by Betsey Johnson	$385.00Sleeveless Lace Dresses by Nicole Miller	$295.00One Shoulder Mini Dress by Aidan Mattox Niteline	$495.00Blue Asymmetrical Dress by Vivienne Tam


$134.00One Sleeve Dresses from Josh Brody	$148.00Feather Print Sundresses by Hype	$328.00Multi-Colored Day Dresses from Trina Turk	$345.00Pleated Sleeve Shift Dresses by Vivienne Tam


$178.00Beaded One Shoulder Dresses by Xscape	PRE-ORDER $395.00Short Sleeved Sequin Dresses by Nicole Miller	$405.00Strapless Cocktail Dresses by Shoshanna	$174.00Teal Cocktail Dresses by JS Boutique

Retro Chic

No need to be fashion-forward all the time. Flash back this pre-fall season to fashionably chic 60’s mini shift dresses, groovy 70’s prints and 80’s rocker glam. Decades past have provided endless inspiration that never get old. Embrace a decade and go retro chic!


$535.00Faux Belt Retro Style Dresses From Sonia by Sonia Rykiel	$289.00Vibrant Sleeveless Mini Dresses by Renee DuMarr	$278.00Black Sheen Denim Mini Dress by Betsey Johnson	$72.00Royal Blue Flapper Dresses by eDressMe new york


PRE-ORDER $518.00Modern Flapper Cocktail Dress by Sue Wong	$338.00Black and Magenta Cocktail Dresses by Sue Wong	$298.00Black Sequin Skull Mini Dress by Betsey Johnson	Reg: $150.00 FINAL SALE: $58.00Tropical Printed Dresses by French Connection


$38.00Jenny Feather Headbands by Hype	PRE-ORDER $120.00Modern Print Dresses by eDress Me	$158.00Citron Bloom Jackie O Dresses by Jonano	PRE-ORDER $268.00Strong Shoulder Dresses by Walter


PRE-ORDER $763.00Lace and Velvet Dress by Anna Sui	PRE-ORDER $280.00Classic Frock Dresses from Tracy Reese	$118.00Shirt Dresses by Al & Alicia	$372.00Improv Dress from Trina Turk

Hollywood Starlet

Restrained elegance shines on one-shoulder gowns, sparkling embellishment and dress-maker details. The beginning of the fall season is glowing and glamorous. Jewel-tone shades and classic black bring a beautiful and fresh palette to old Hollywood charm.


$495.00Black One Shoulder Dresses by Theia	Reg: $115.00 FINAL SALE: $35.00One Shoulder Peach Cocktail Dresses by eDressMe	$265.00Rouched One Shoulder Dresses from Laundry by Shelli Segal	$245.00Black One Shoulder Ruffle Cocktail Dress by Aidan Mattox Niteline


$395.00One Shoulder Cocktail Dresses by Theia	$398.00One Shoulder Black Party Dresses by BCBG	Reg: $306.00 FINAL SALE: $279.00Tadashi One Shoulder Cocktail Dresses	PRE-ORDER $595.00Magenta One Shoulder Cocktail Dresses by Theia


$450.00One Shoulder Tiered Cocktail Dresses by Theia	PRE-ORDER $595.00Belted Black Cocktail Dresses by Theia	$440.00Black One Shoulder Cocktail Dresses by Badgley Mischka	$348.00Blue Print Cocktail Dresses by BCBG


$220.00Dark Teal Silk Print Dress from ABS by Allen Schwartz	$88.00Peach Short Dresses by Von Vonni	PRE-ORDER $308.00Little Black Dresses by Phoebe Couture	$480.00Black One-shoulder Cocktail Dress by Carmen Marc Valvo

Timeless Neutrals

Neutrals are so new this season. From creamy beige to pale coffee, classic in-the-middle of the color spectrum shades are a wardrobe must-have. Pair with a pretty printed cardigan or black tights for a bold contrast that actually blends beautifully.


$420.00Mocha Collar Dresses by Nicole Miller	Reg: $325.00 SALE: $32.50Shimmering Almond Cocktail Dresses from Laundry by Shelli Segal	$398.00Draped Silk Jersey Cocktail Dresses by Lia Kes	$378.00One Sleeved Silk Jersey Dresses by Lia Kes


PRE-ORDER $595.00Floral Cutout Cocktail Dresses by Theia	$264.00Short Sleeve Cocktail Dresses by JS Collection	$72.00Mocha and Chocolate Kimono Dresses by Chaudry	PRE-ORDER $350.00Beige Sheer Lace Cocktail Dresses by Sue Wong


$140.00Beige Shift Dresses by Duchess	$162.00Scarf Halter Dresses by Duchess	$182.00Tie Front Dresses by Duchess	Reg: $52.00 FINAL SALE: $16.00Lace Dresses by from eDressMe


$335.00Sweetheart Homecoming Dresses by Yohanna Gursey	$491.00Daisy Print Twill Dress by Anna Sui	$172.00Scoop Neck Day Dresses from Muse	$518.00Champagne Flapper Cocktail Dresses by Sue Wong

In the Grey

Each season a “new black” is defined; for pre-fall we embrace the stormy yet peaceful shade of grey. The traditional color exudes structure and professionalism but can be sexy and sultry at the same time. The perfect little grey dress is a wardrobe staple for the cooler months ahead.


$275.00Twisted Lace Bandage Dresses by Tracy Reese	$130.00Gray Long Sleeve Lace Dresses by Sentimental NY	$298.00Charcoal Tie Dye Dresses by Walter	PRE-ORDER $238.00Craze Black Fitted Dress from Trina Turk


PRE-ORDER $290.00Asymmetrical Dresses by Nicole Miller	$338.00Grey Short Prom Dresses by Jovani	$88.00Grey Long Maxi Dresses by Von Vonni	$325.00Silver Metallic Halter Cocktail Dress by Shelli Segal


$330.00Sleeveless V-Neck Dresses by Nicole Miller	$398.00Open Sleeved Silk Jersey Dresses by Lia Kes	$298.00Kiss 2 Black Sleeveless Belted Dresses from Trina Turk	$218.00Ruched Cocktail Dresses by JS Boutique


$58.00Lace Embellishment Grey Dresses by eDressMe Private Collection	$325.00Studded Shift Dresses by Tracy Reese	PRE-ORDER $328.00Romano dress from Trina Turk	$174.00Hooded T-Shirt Dresses from ABS by Allen Schwartz

Fashion News and Trends

Short and Sweet

Retro Chic

Hollywood Starlet

Timeless Neutrals

In the Grey

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