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Hale Bob started with brightly colored silk tops in unique prints, and soon increased the line to include dresses. The typical Hale Bob customer does not buy from companies that make every kind of clothing. "Hale Bob is not your wardrobe staple. It's your wardrobe spice," said Daniel Bohbot, creator of Hale Bob, affirming his strong belief in "the emotional promise of this product: that it will create an act of transformation."

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